*Introduction *
Designing custom cosmetic packaging boxes is a tedious and mind scratching task. There is a lot of room for making mistakes, that will cost you time and money to fix later on. Most business owners don’t even realize them before sending their products to market. If you want to succeed and look unique among other cosmetic brands, you must be vigilant throughout the designing process.
Mistakes While Designing Custom Cosmetic Packaging
There is a lot that can go wrong when you get custom cosmetic packaging boxes for lipsticks or foundation. To rise above the generic crowd, follow the checklist we are have curated by research and experience. Following is a list of mistakes that people make while designing and printing personalized cosmetic packaging boxes in USA:
Overlooking Target Audience Biasness:
Audience is always biased towards some parameters depending on their age, location, tax bracket, ethnicity and much more. It is imperative that you conduct thorough audience analysis before saying Yes to a lipstick packaging or buying foundation boxes wholesale.
Choosing the Wrong Material:
Wrong material can make or break your custom cosmetic packaging boxes. Packaging is not just to attract customers; it must protect the products inside. Thin cardboard packaging will not provide support and cushioning to glass foundation bottles. Check the features you want your packaging to provide, and then choose the material that suits your need best.
Subpar Printing Quality:
Customers will judge the quality of inside product by looking at the packaging quality and if printing is blurred with fading colors, it reflects badly. High quality printing services should be chosen.
Ignoring Sustainability Trends:
Sustainability is more than a trend these days. It is a necessity and many customers feel this way. If you choose plastic packaging that is just a one-time use, customers will hesitate to buy your product which can tank your sales. Recyclable, biodegradable multi-use personalized cosmetic boxes are the way to go.
Focusing only on Aesthetics:
Aesthetics attracts customers without any doubt. Eye-catching designs will do wonders on the shelf of a super market but if the packaging frustrates the buyer, they will not buy it again. If the closures are very hard to open or if they are flimsy and tear after opening once, it would reflect bad on the quality your brand or company is providing.
Not Adding Protective Finish for Sensitive Products:
Many cosmetic products including foundations and skincare products are deemed sensitive to UV rays and moisture. Suitable protective finishes must be added which many new cosmetic brands forget. It’s only after their first batch spoils that they pay heed to this costing them money and loyal clients.
Conclusion
Packaging is your brand ambassador that does not charge any additional amount. It is necessary that you adhere to audience biasness, choose a practical yet aesthetically pleasing design while focusing on material being sturdy and sustainable. Packaging for sustainable products must also have a protective finish, If you avoid such mistakes, it will improve sales threefold.
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