SEO Dofollow Backlinks: What They Are and How to Use Them

When it comes to improving your website’s visibility on search engines like Google, SEO dofollow backlinks are among the most powerful tools you can use. Whether you're a digital marketer, blogger, or business owner, understanding how dofollow backlinks work—and how to build them effectively—can be the key to boosting your domain authority, driving traffic, and growing your online presence.

In this guide, we’ll break down what SEO dofollow backlinks are, why they’re important, and how you can start using them to your advantage.

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What Are SEO Dofollow Backlinks?

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Backlinks are links from one website to another. When another website links to your content, it signals to search engines that your page is trustworthy and valuable.

Dofollow backlinks are a specific type of backlink that pass "link juice" or authority from the referring site to the linked site. This is crucial for SEO because search engines like Google use backlinks as a ranking factor. The more high-quality dofollow backlinks your site earns, the higher it’s likely to rank in search results.

Dofollow vs Nofollow: The Key Difference

Dofollow Backlinks: These links tell search engines to follow them and pass authority to the linked page.

Nofollow Backlinks: These links contain a “nofollow” tag, instructing search engines not to follow them or transfer link juice.

While both types have their place in an SEO strategy, dofollow backlinks are the ones that influence rankings directly.

Why Dofollow Backlinks Matter for SEO

There are several reasons why follow backlinks are so valuable:

1. Improve Search Engine Rankings
   Search engines view backlinks as votes of confidence. The more quality dofollow backlinks you have, the more credible your website appears, which helps your pages rank higher.

2. Boost Domain Authority
   Sites that link to your content with dofollow attributes essentially endorse your expertise. This contributes to a higher Domain Authority (DA), which is a strong indicator of SEO performance.

3. Increase Organic Traffic
   Higher search rankings lead to more visibility, and more visibility means more clicks. Dofollow backlinks help you climb the ranks and attract more organic visitors.

4. Build Industry Reputation
   Getting dofollow links from authoritative websites in your niche can enhance your brand's trustworthiness and authority.

How to Build SEO Dofollow Backlinks
Now that you understand their importance, let’s dive into how to build high-quality SEO dofollow backlinks. Here are some of the most effective strategies:

1. Guest Posting Guest posting remains one of the best ways to earn dofollow backlinks. Write valuable, informative content for reputable websites in your niche. In return, include a dofollow link back to your website in your author bio or within the content.

Tip: Always aim for high-authority sites with a good reputation to maximize the benefit.

1. Create Link-Worthy Content Content that’s insightful, original, and genuinely useful attracts natural backlinks. Some popular types include:

In-depth guides

Case studies

Infographics

Data-driven research

How-to articles

When others find your content valuable, they’re more likely to link to it—especially with a dofollow tag.

1. Broken Link Building This is an effective white-hat SEO tactic. Here’s how it works:

Find broken links on websites in your niche

Reach out to the webmaster

Suggest replacing the broken link with a relevant piece of your content

Not only do you provide value, but you also earn a dofollow link in return.

1. Skyscraper Technique Coined by Brian Dean, the skyscraper technique involves:

Finding high-performing content in your niche

Creating a better, more updated version of it

Reaching out to sites that linked to the original and suggesting your content as a better alternative

It takes effort but can yield powerful dofollow backlinks.

1. Directory Submissions
   While not as powerful as other methods, submitting your website to reputable online directories can still help you gain dofollow backlinks and visibility. Stick to niche directories that have a high domain authority and strict listing criteria.

2. HARO (Help a Reporter Out)
   Sign up for HARO and respond to journalist queries. If your quote gets picked, you’ll often receive a dofollow backlink from authoritative media sites. This strategy is great for earning backlinks from news publications and trusted sources.

3. Engage in Blogger Outreach
   Build relationships with bloggers and influencers in your niche. Offer them content collaborations, interviews, or co-branded projects where they link back to your site with a dofollow attribute.

Best Practices for Using Dofollow Backlinks
It’s not just about building dofollow backlinks—it’s about doing it the right way. Here are a few best practices:

✅ Focus on Quality Over Quantity
Ten dofollow backlinks from high-authority, relevant websites are far more valuable than 100 from spammy sites.

✅ Keep Relevance in Mind
Always seek backlinks from websites that are related to your industry or content. Google values contextual relevance highly.

✅ Avoid Black-Hat Techniques
Buying backlinks or using link farms may seem like a quick win but can lead to Google penalties that harm your rankings long-term.

✅ Use Anchor Text Strategically
Ensure the anchor text (the clickable text in a hyperlink) is natural and varied. Avoid keyword stuffing to prevent over-optimization.

Tools to Help You Build and Monitor Dofollow Backlinks
There are several SEO tools that can assist in identifying, building, and monitoring dofollow backlinks:

Ahrefs: Check backlink profiles and explore competitor strategies

SEMrush: Analyze backlinks and monitor toxic links

Moz: Offers domain authority metrics and link tracking

Ubersuggest: Free tool for tracking SEO performance and backlinks

Google Search Console: See which sites are linking to your pages

Conclusion

SEO dofollow backlinks are a cornerstone of any strong SEO strategy. When used wisely, they can significantly improve your website’s search rankings, visibility, and credibility. Whether you’re creating stellar content, guest posting, or using outreach tactics, the goal is always the same—build relationships and provide value.

Backlink building isn’t a one-time task; it’s a continuous process that requires patience, consistency, and smart tactics. Stay updated with Google’s algorithm changes, focus on white-hat SEO, and you’ll steadily see the results you’re aiming for.