File name: Viral marketing pdf
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The paper analyzes the propagation, defined viral advertising as “unpaid peer-to-peer communi-cation of provocative content originating from an identified sponsor using the Internet to persuade or influence an audi-ence to pass along the content to others” (p). The expanding literature on viral advertising recognizes the ways in which peer-to-peer distribution of advertising Easy to learn · Engaging video tutorials · Self-paced prep courses · Self-paced online coursesTypes: Practice tests & problems, Study guides, Textbook solutions, Online learning A study ofmillion people who mademillion recommendations on half a million products, using a discount incentive scheme.
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