Launching a new Shopify store is exciting—but all that effort means nothing if your site doesn’t show up on Google. In 2024 and heading into 2025, indexing remains one of the most crucial (yet overlooked) steps in SEO. If your Shopify site isn’t indexed, it simply doesn’t exist in search engine results.
That’s where Index Please comes in. In this blog, we’ll break down the top SEO techniques and strategies you can implement right now to ensure your Shopify store gets indexed faster and ranks better.
Why Indexing Matters More Than Ever
Google’s algorithm updates in 2024 are leaning even more on structured content, crawlable architecture, and speed. If your site isn’t indexed, Google can’t rank it—no matter how pretty or functional it is. Indexing is the first checkpoint on your SEO journey.
So how do you get indexed fast? Let’s get into it.
- Submit Your Sitemap to Google Search Console This is SEO 101 but still the most powerful step. Shopify automatically generates a sitemap for your store at yourstore.com/sitemap.xml.
Do this:
Go to Google Search Console
Add your Shopify domain
Navigate to “Sitemaps” under the index tab
Submit your sitemap URL
💡 Pro tip: Keep an eye on errors and fix them quickly.
- Use Index Please for Instant Indexing Requests If you’re tired of waiting days (or even weeks) for Google to crawl your pages, Index Please is your go-to solution. It automates and speeds up the indexing process using API-driven submissions that alert Google and Bing immediately.
Why Index Please works:
Direct API pings to search engines
Prioritizes new content and important updates
Gets your Shopify pages indexed in hours, not days
Use Index Please after publishing new products, blogs, or collection pages.
- Improve Internal Linking Across Your Store Google crawls your site via links. If your pages are “orphaned” (i.e., have no internal links pointing to them), they’re less likely to be indexed.
Try this:
Add links to new products from your homepage or collections
Use blog posts to link to product pages
Interlink related products or categories
🚀 Internal linking boosts crawl depth and SEO at the same time.
- Clean Up Duplicate Content Shopify stores often suffer from duplicate content due to filters, tags, and collections. Too many similar pages confuse Google and delay indexing.
Solutions:
Use canonical tags properly (Shopify does this automatically in most cases)
Avoid thin content on product variants
Merge similar product pages if necessary
Less clutter = faster indexing.
- Optimize Your Robots.txt File Your robots.txt file tells Google what it can and can’t crawl. Shopify gives you limited access to it, but in 2024, they’ve added more flexibility through custom edits.
How to optimize:
Allow indexing of all key pages (products, collections, blogs)
Disallow non-essential sections (cart, search, checkout)
Avoid blocking important JavaScript or CSS files
Check your robots.txt at yourstore.com/robots.txt.
- Publish Regular, High-Quality Blog Content Blogging isn’t dead—it’s evolving. Fresh content keeps search engines coming back to crawl your site.
Blogging tips:
Answer long-tail keywords related to your niche
Use Index Please to submit new posts instantly
Add internal links to product or collection pages
The more quality content, the faster Google indexes your site.
- Boost Crawl Speed With Fast Hosting + App Optimization Slow-loading sites take longer to index. Shopify already offers solid speed, but 3rd-party apps can drag things down.
Optimize your speed:
Remove unused apps and code
Use compressed images (WebP format works great)
Test performance with tools like GTmetrix or PageSpeed Insights
Faster sites = more frequent crawling.
- Get Quality Backlinks Backlinks are still one of the strongest SEO signals. They not only boost rankings but also drive indexing through external crawlers.
Easy backlink ideas:
Submit your store to niche directories
Guest post on relevant blogs
Get featured on roundup lists
If high-authority sites link to you, Google will follow.
Final Thoughts
Indexing is the gateway to SEO success. Without it, your Shopify site won’t appear in search results—no matter how great your products are. From submitting your sitemap to using powerful tools like IndexPlease, these strategies will help your store get noticed, faster.
Start with the basics. Layer in automation. And stay consistent.
FAQs: Shopify Indexing in 2024–2025
Q1: How long does it take for a new Shopify site to get indexed?
A: It can take anywhere from a few hours to a few weeks. Using tools like Google Search Console and IndexPlease can dramatically speed things up.
Q2: Do I need to submit every product page manually?
A: No. If your sitemap is submitted, Shopify will include product pages automatically. However, for priority products, use IndexPlease for manual pings.
Q3: How do I know if my Shopify pages are indexed?
A: Use the “site:” operator in Google. Example: site:yourstore.com/product-name will show if that specific page is indexed.
Q4: What are orphan pages, and why do they matter?
A: Orphan pages are pages with no internal links. Google finds pages through links, so these may never get crawled or indexed.
Q5: Will duplicate content hurt my indexing?
A: Yes. Clean up duplicate URLs and ensure canonical tags are in place to avoid penalties or crawling confusion.
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