The all-time legendry Sheldon Cooper once said, "That's my spot!" (Well, he said it like a 100 times.) Not my point.
The market is your spot. A Business looking for your B2B Saas product is your sport. Will you let anyone take it? By any chance?
The point is that your B2B SaaS needs to win the market. Your target customers know who you are, should want to know about your product, and buy it with never-to-be-found urgency.
How to do that? Either curate a killer strategy or find a B2B SaaS Marketing Agency that knows what's best for your product and audience. (Clever, huh?)
Do you know how? Worry not, I am here to help!
1. Know what you want
What if you were Eleven from Stranger Things (I love that show) and you found Will in the Upside Down? Would you wander aimlessly or use your powers, take help from friends, and fight to get him back?
With B2B SaaS marketing, you need to do the same. You need to focus on your product and find a clear objective to guide your efforts. Here's what you need to ask yourself;
What do I want to do right now? Is it sales and revenue, brand awareness, or rework on product/service?
Will my objective change anytime soon? If yes, when?
What are the current numbers and what kind of updates are we looking for?
I know you have the superpowers to achieve anything my friend (even if that's winning the market and being the best in your category) But you gotta create a plan, and for that, you have to decide what you want.
2. Research, Understand, Define
Become Sherlock Holmes (or hire one) for some days. Find who your customer is. Use observation and deduction to identify who would want your product.
Sherlock's Move #1: Who would benefit the most from your B2B SaaS product? (This is your target audience)
Sherlock's Move #2: Find the name, age, gender, occupation, income, pain points, and desires of this audience group. This will help you understand them better and tailor personalized outreach.
And sceneeeeee!
3. Product Value and Positioning
Now that your objectives are set and you know your customer, the next step is to showcase your brand value.
Define why your SaaS product is better than others.
Tell the audience about your product and its features (including the ones that your competitor does not have)
Build a plan that aligns with the positioning you want for your brand.
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4. Know who do you want to kill today
"Bazinga!!" Isn't that what Sheldon used to say after playing over you?
Having a curious eye on your nemesis (competitor), knowing their every move, and creating tactics to rank above them for your audience is an important factor when it comes to winning the market.
Ask:
What content is my competitor using?
How am I better than my competitor?
How to reach the users and make them use my product/service and not my competitor's?
This contemplation will not only help you know what's out there but also make your unique value proposition better.
5. Data? What data?
In the B2B SaaS world, data is your weapon. If you understand audience metrics, you can curate strategies to improve engagement, lead generation, and product acquisition.
It's not just about likes and clicks, it's about analyzing how one of the content resonates with the audience while the other doesn't.
(Just like pizza resonates with me and a salad bowl doesn't)
You can work on data from sources including website traffic, social media engagement, customer feedback, and conversions. This data is helpful in finding current market trends for more effective plan-implementation, and better reach to the market.
6. The collab that rules all
What if the Avengers were separated? Could they defeat Thanos? Or would it have resulted in more destruction?
Yes, that's right!!
Sales and Marketing are the avengers you want to win the B2B SaaS market. These two together, whacking their brains around strategies and expertise can enhance:
Revenue streams by 208%
Annual revenue increased by 32%
Customer retention rate of 36%
(You want that don't you?)
I need coffee now, Bye
Okayyy pretty people, we are done here. (The writer needs a coffee break now)
I mean, at least tell me if I was even good. You think you can use these strategies and get your B2B SaaS up in the market?
See, I'll tell you what, don't stress. You have a record-breaking product and you know who you want to sell this to. Now, all you have to do is do a little research, planning, and implementation. Can you do that?
If you can, I am sure Thanos and Sheldon and all the other interesting super-hero villains will love you.
Imma go now. All the best and ciao!
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