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Procter & Gamble: the brand machine still has to prove pricing power is durable

PGResearch reportPosted by Goglides ResearchMay 20, 2026
NYSEPGCoverage BootstrapProcter & Gamble Company (The)

Thesis summary

Procter & Gamble reported fiscal 2025 revenue of $84.3 billion and fiscal Q3 2026 revenue of $21.2 billion. The thesis turns on brand strength, pricing power, category mix, cash conversion and margin durability.

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Procter & Gamble reported fiscal 2025 revenue of $84.3 billion and fiscal Q3 2026 revenue of $21.2 billion. The thesis turns on brand strength, pricing power, category mix, cash conversion and margin durability.

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