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Ulta Beauty: the beauty aisle still works, but margin recovery has to prove it

ULTAResearch reportPosted by Goglides ResearchMay 20, 2026
NASDAQULTACoverage BootstrapUlta Beauty, Inc.

Thesis summary

Ulta Beauty reported FY2025 revenue of $12.39 billion, FY2025 operating income of $1.53 billion and Q3 FY2025 revenue of $2.86 billion. The upgrade case depends on traffic, loyalty, merchandise mix, store productivity, margin recovery and cash conversion improving together.

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Ulta Beauty reported FY2025 revenue of $12.39 billion, FY2025 operating income of $1.53 billion and Q3 FY2025 revenue of $2.86 billion. The upgrade case depends on traffic, loyalty, merchandise mix, store productivity, margin recovery and cash conversion improving together.

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